Comments on: why hasn’t hd radio been more successful? http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/ HD Radio information portal talks about what HD Radio is, current and potential applications and features as well as options for HD Radio receivers. Fri, 18 May 2012 03:48:29 +0000 http://wordpress.org/?v=2.6.3 By: John s http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-309 John s Sat, 05 Jul 2008 00:45:31 +0000 http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-309 At this point, it's because the hardware (ie HD Receiver) is too expensive. Yes, there is programming there but how many people are actually listening? This is terrestrial radio's answer to satellite radio in my opinion. At this point, it’s because the hardware (ie HD Receiver) is too expensive. Yes, there is programming there but how many people are actually listening? This is terrestrial radio’s answer to satellite radio in my opinion.

]]> By: CMass Stan http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-308 CMass Stan Fri, 04 Jul 2008 12:11:01 +0000 http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-308 HD Radio is going to take a while to accept because of that Catch 22: consumers will only pay so much for a receiver to get the content, while manufacturers will only lower prices to increase availability once it's proven consumers will pay to buy receivers for the content. Marketing HD Radio for its fidelity is a problem for mobile entertainment since you can't tell the difference between HD Radio and FM broadcast, which is why the better tack would be to market the variety of programming available on the multicast channels. There's a lot of alternate music formats on HD2, some of them commercial free. If the programming is unique enough, consumers will overcome their resistance to high prices to get an HD Radio. Go figure: thousands of people are unwilling to shell out $200 for a new HD radio, yet are willing to fork over $15/mo for a satellite radio subscription. It will come down to content. HD Radio is going to take a while to accept because of that Catch 22: consumers will only pay so much for a receiver to get the content, while manufacturers will only lower prices to increase availability once it’s proven consumers will pay to buy receivers for the content.

Marketing HD Radio for its fidelity is a problem for mobile entertainment since you can’t tell the difference between HD Radio and FM broadcast, which is why the better tack would be to market the variety of programming available on the multicast channels. There’s a lot of alternate music formats on HD2, some of them commercial free. If the programming is unique enough, consumers will overcome their resistance to high prices to get an HD Radio.

Go figure: thousands of people are unwilling to shell out $200 for a new HD radio, yet are willing to fork over $15/mo for a satellite radio subscription. It will come down to content.

]]> By: Mr. Premier http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-307 Mr. Premier Wed, 02 Jul 2008 02:53:33 +0000 http://hdradioweb.com/2008/07/01/why-hasnt-hd-radio-been-more-successful/#comment-307 It is too expensive, and the quality isn't THAT much better when you're driving around in a car. It is too expensive, and the quality isn’t THAT much better when you’re driving around in a car.

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